B. A. A. Management
B. A. A. Management
Professional title: Bachelor of Applied Arts
The Management study program is an innovative and practically oriented program that will help you develop the business and management competencies you need for a successful career in both domestic and foreign business systems or starting your own business. The program was designed to train a new generation of business professionals who will lead the future of international companies and organizations.
Our teaching model links theory to practice in all areas of the program. Our innovative learning environment will help you develop the skills you need to run businesses and organizations.
The study also focuses on building soft skills that are essential for successful leadership and management.
Lecturers in the Management program are recognized, and leading professionals who maintain close ties with the business world.
During the study, you will be confronted with real business situations all the time. You will also be able to practice and study part of the study program abroad, utilize the learning environment and program content to give you an international and global perspective. The Management program offers the knowledge and skills to put your ideas into practice for the start of your business journey. We will help you develop an exact entrepreneurial mindset and guide you in the process of successfully bringing your business ideas into the real world.
You will gain new strategic insights, global perspectives and leadership skills that allow you to drive change, drive innovation, and maintain a competitive edge. You will recognize your strengths and weaknesses as a leader; expand their understanding of the full scope of the business - from strategy and finance to marketing and management.
Management students will gain the interdisciplinary knowledge necessary to understand management in the broadest sense and the dynamics of the domestic and international economy.
Management higher education programme is rated at 180 ECTS credits.
Curriculum
1st YEAR
| PRINCIPLES OF MICRO- AND MACROECONOMICS | (8 ECTS) |
| Students acquire general and transparent knowledge of the fundamentals of economic process management, production, division, exchange and consumption, understand the economic problems of society, the individual, the commodity economy, the theory of production, the role of the state, the distribution of the created event and the economic problems of modern economies. | |
| BUSINESS MATHEMATICS AND STATISTICS | (7 ECTS) |
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On successful completion of this course, student should be able to:
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| BUSINESS INFORMATICS | (8 ECTS) |
| The main objective of the subject is understanding the strategic role of informatics in the modern business operations of organizations and the challenges in planning and managing computerization of internal processes and in inter-organizational operations. | |
| BUSINESS LAW | (7 ECTS) |
| Upon successful completion of the course, students will be able to identify concrete examples of violation of the provisions and scope of the law under which that rule belongs. The acquired knowledge will be used in practice because they will be able to assess the potential legal pitfalls of business relationships in which they find themselves. Among the key transferable skills, you can add the ability to act in these cases, as they will be equipped with knowledge of the means of peaceful settlement of disputes and judicial redress. | |
| BUSINESS ENGLISH 1 | (7 ECTS) |
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Upon completion of this course the student should be able to:
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| FOUNDATIONS OF MANAGEMENT | (8 ECTS) |
| The main objective of this course is to develop theoretical and practical knowledge in the field of the management process - the essential managerial functions of management: planning, organising, managing and controlling in modern organisation and upgrading knowledge with practical applications. Through the study of examples, seminars, homework and group work, the goal is to examine the management tasks for achieving high results, which are reflected in the realisation of the purposes of the organisation, using resources efficiently and effectively. | |
| MANAGEMENT ACCOUNTING | (7 ECTS) |
| Upon completing the course, the student should be able to understand the content of each accounting category and their information breadth, use basic accounting category accounting methods to design accounting information for management and know how to manage the formation of management accounting information by various business functions. | |
| INTRODUCTION TO BUSINESS FINANCE | (8 ECTS) |
| At the end of the course, the student should be able to independently plan, organise and execute a financial function within the company, supervise the implementation of the economic role and its interconnection with other services within the company, and optimise sources of financing in terms of costs, management and returns. | |
2nd YEAR
| BUSINESS ECONOMICS | (8 ECTS) |
| The main objective of the course is mastering basic knowledge and practical approaches to the company's economic and operational performance, necessary for the efficiency and effectiveness of the company. After completion, students will be able to the flexible use of acquired knowledge in practice (principles, concepts and thinking of economist in business management). | |
| MARKETING MANAGEMENT | (8 ECTS) |
| The course is designed to provide students with a fundamental understanding of marketing. It is also intended to enhance students' awareness and appreciation of global issues and the growing importance and complexity of international marketing challenges and opportunities. Concepts, strategies and practices relating to designing, implementing and managing a marketing effort. | |
| SERVICES MANAGEMENT | (7 ECTS) |
| The main objectives of the course are to plan and perform the management of services in economic and non-economic organizations and to identify opportunities for improving performance, to diagnose problems and barriers to value creation, such as the risk of new technologies and to design such concepts and methods that will address social processes and customer expectations, and enable efficient and effective solutions. | |
| ENTREPRENEURSHIP | (7 ECTS) |
| The main objective of the course is to get acquainted with the process and procedures for planning a new company and apply it on a concrete case, to develop entrepreneurial opportunities and to check for business opportunities. After completion, students will be able to manage the methodology of developing solutions, market research, and economics monitoring. They will also be able to create a business plan, useful for acquiring assets, building an entrepreneurial group and monitoring the achievement of set goals. Teamwork skills through a group work related to the design of a business plan will also be developed. | |
| INNOVATIVE MANAGEMENT | (8 ECTS) |
| Students will become familiar with the most contemporary approaches in management that developed as a response to new requirements in the field of governance and leadership. The emphasis is on the management of innovation, innovation processes and development of business models while taking into account innovativeness, competitiveness, value creation for customers, social responsibility and ethics. | |
| BUSINESS PROCESS MANAGEMENT | (7 ECTS) |
| Organization can be competitive only when it is capable to adapt to the challenges and opportunities of business environment. Business process management (BPM) is a contemporary management approach focused on aligning organizations with the wants and needs of clients that promotes business effectiveness and efficiency while striving for innovation, flexibility and integration with information technology. Upon completion of this course, students will be able to understand why BPM is important, when and how organization should use it, critical success factors and to select and use BPM several methods. | |
| MANAGEMENT OF EMPLOYEES | (8 ECTS) |
| Students will become familiar with the managerial roles in human resource affairs and understand HRM approaches to staffing, performance, compensation, and strategic issues; students will develop a clear understanding of the specific functions and activities of HRM by analysing real-life business problems/issues and will be able to provide knowledge of contemporary issues and practical techniques associated with the effective practice of HRM. | |
| ELECTIVE COURSE 1 | (7 ECTS) |
| The student selects one of the elective courses. | |
3rd YEAR
| STRATEGIC MANAGEMENT | (8 ECTS) |
| This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition. The Strategic Management course is designed to explore an organization’s vision, mission, examine principles, techniques and models of organizational and environmental analysis, discuss the theory and practice of strategy formulation and implementation such as corporate governance and business ethics for the development of effective strategic leadership. | |
| BUSINESS ANALYSIS | (8 ECTS) |
| The purpose of the course is to acquire the knowledge necessary for a comprehensive analysis of the operations of companies and other organisations and to connect them with previously acquired knowledge in basic functional and methodological subjects. At the end of the course, students will be trained to identify problematic situations in organisations and to design and take appropriate actions to improve business. | |
| PROJECT MANAGEMENT | (7 ECTS) |
| This course develops the competencies and skills for planning and controlling projects and understanding interpersonal issues that drive successful project outcomes. Focusing on the introduction of new products and processes, it examines the project management life cycle, defining project parameters, matrix management challenges, effective project management tools and techniques, and the role of a project manager. | |
| BI ANALYTICS FOR MANAGEMENT | (7 ECTS) |
| The objective of the course is to provide a broad knowledge of business intelligence for business decision-making and to present the basic areas of business intelligence and business analytics and relevant tools for visualizing information. After completion students will be able to deploy and implement BI in the business environment. | |
| ELECTIVE COURSE 2 | (7 ECTS) |
| The student selects one of the elective courses. | |
| ELECTIVE COURSE 3 | (7 ECTS) |
| The student selects one of the elective courses. | |
| PRACTICAL TRAINING | (9 ECTS) |
| Students take practical training in the selected company or organization. Students with at least one year of relevant work experience can apply for the recognition of practical training. | |
| THESIS or ELECTIVE COURSE | (7 ECTS) |
| The diploma work is a student's written assignment composed based on rules for writing expert or scientific and research reports. In the task, the student shows the ability of system approach and problem-based treatment of the topic of the diploma work. The student demonstrates the ability of an interdisciplinary approach to dealing with a business problem by applying the knowledge and skills in the field of management and the strength of comprehensive addressing of the study problem. | |
ELECTIVE COURSES
| BUSINESS ENGLISH 2 | (7 ECTS) |
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Upon completing this course students will be able to:
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| NONPROFIT MANAGEMENT | (7 ECTS) |
| This is a course about the nonprofit sector, about the unique sociopolitical philosophy that has led to its development and about its current status and dimensions. This course will provide an introduction to some of the special management and leadership issues facing nonprofit organizations. Because of the unique status of nonprofit organizations, leadership is perhaps the most critical of all the topics; who leads and how leadership, decision making, and other executive functions are exercised are of paramount importance in the nonprofit sector. | |
| BUSINESS ORGANIZATION AND QUALITY | (7 ECTS) |
| The general objective of this course is to prepare the student to play a significant role in the management of a world-class organization which serves "delighted" customers and clients through "empowered" employees, leading to increased revenues and decreased costs. The focus of the course is on the management of the processes of the organization with particular attention to the resource function. The course also lays the foundation for integrating the resource function with the customer and finance functions which will be covered in depth in later courses. The overall objective for the student is to apply the information learned to current business situations. | |
| KNOWLEDGE MANAGEMENT | (7 ECTS) |
| Students will understand the multidisciplinary nature as well as the importance, the purpose and possibilities of knowledge management. They will understand the importance of human resources and organizational learning for the professional development of individuals and the development of organizations. Students will also understand the importance of capturing and codification of knowledge, knowledge transfer and sharing as well as related processes within the organization. | |
| LEADERSHIP | (7 ECTS) |
| The course broadens students’ knowledge allowing them to understand psychological and social-psychological contexts of organization life. The main line of the course is formed by the topic of leadership. The course is focused on individual, group and organization factors associated with leadership. Students will be acquainted with the development of the conception of leadership up to the present and will be informed about the methods of research in this field. Seminars within this course will be dedicated to a deeper understanding of individual topics, their relations and acquisition of critical thinking and skills regarding work with people and their leadership. Our goal is to help you strengthen your people management skills so you can be a successful leader in any field you choose. | |
| e-BUSINESS | (7 ECTS) |
| The course introduces students to common forms of electronic business and describes information technologies and web services that improve the productivity of a business. The objective of this course is to provide the learner with real-world information allowing them to attain a comprehensive level of understanding of the use of information and communication technologies for conducting and supporting business activities in the developing Information Society. Learners will acquire skills which would allow them to better function in the digital business environment and make better use of electronic tools such as the Internet. The course should give a clear understanding of the strategic impacts of use of electronic tools and their effects on the way business and business activities are conducted today. | |
| INTERNATIONAL BUSINESS | (7 ECTS) |
| An understanding of international business is essential for students in today's interdependent global world. This course will provide students with the knowledge, skills, and abilities to understand the global economic, political, cultural and social environment within which firms operate. It will examine the strategies and structures of international business and assess the special roles of an international business's various functions. It will also prepare students to formulate and execute strategies, plans, and tactics to succeed in international business ventures. | |
| BUSINESS COMMUNICATION | (7 ECTS) |
| In today’s personal and professional world, communication is one of the most vital skills to develop. Your effectiveness in communicating ideas, feelings, instructions, and thoughts are key to your success, especially in business. Business Communication is designed to study principles, elements, and practices underlying effective business communication. The course focuses on approaches for planning, creating, and transmitting business information within a variety of business situations found in the global marketplace. | |
| ORGANISATIONAL BEHAVIOUR | (7 ECTS) |
| Leadership requires effective management of people and a clear understanding of human behavior and social processes. Leaders need to have a good understanding both of themselves and of those whom they will lead. Leaders need to know why people behave as they do in relation to their job, work group, and organization. This knowledge of individuals’ perceptions, attitudes, and behavior enables leaders to choose appropriate leadership styles and managerial practices to increase organizational effectiveness and positive human outcomes. After actively participating in all aspects of this course, you will develop the knowledge, skills and abilities to effectively manage and lead others now and in the future. The course moves progressively through individual, group, and organizational levels of behavior drawing on concepts and practices from the field of Organizational Behavior (OB). It also examines the interrelationship of behavioral phenomena among these levels. | |
| SALES MANAGEMENT | (7 ECTS) |
| The goal of the Sales Management course is to examine the elements of an effective sales force as a key component of the organization's total marketing effort. The course will extend student’s understanding of marketing's reach and potential impact in achieving its overarching goals. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), use of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople. Students learn to apply the discussion topics through an interactive project worked on throughout the course. | |
| CAREER ORIENTATION | (7 ECTS) |
| Through participation in various workshops, students will develop autonomy, (self)criticism, (self)reflectivity, and (self)evaluation skills and will be able to research, report, and evaluate in the context of their career development. They will develop critical and self-critical judgment skills, empathy, intercultural sensitivity, and openness to people from various cultural backgrounds and different social situations. Students will develop communication skills in the domestic and international learning environment. In one's own career planning and critical evaluation within the framework of selected problem tasks, students will develop the ability to manage time and to flexibly apply knowledge in intercultural practice. | |
